Blog

Anthem Town East - Frank Roessler
November 20, 2021

Ashcroft Capital Announces Acquisition of Anthem Town East

Ashcroft Capital, a fully integrated multifamily investment firm, today announced the acquisition of Anthem Town East (formerly Alexis at Town East), a garden-style community located near Town East Mall approximately 15 miles east of Downtown Dallas. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community and Birchstone’s construction team will spearhead renovation […]

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Sold a Deal - Frank Roessler & Joe Fairless
November 12, 2021

We Completed A Business Plan & Sold A Deal – with Frank Roessler and Joe Fairless

Frank Roessler, for Best Ever Listeners that don’t know, is the Founder of Ashcroft Capital, and managing partner along with Joe. Recently, they finished a business plan and sold a deal, now we get to hear their case study discussion. This will be a normal segment on the podcast, whenever Ashcroft sells a property, we’ll […]

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Acquisition of Elliot Roswell - Frank Roessler
November 5, 2021

Ashcroft Capital Announces Acquisition of Elliot Roswell

Purchase of 312-unit community adds to apartment owner’s Atlanta presence Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Elliot Roswell (formerly River Crossing at Roswell), a garden-style apartment community in the Atlanta suburb of Roswell. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community. The 312-unit property, which was purchased […]

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Orlando Communities - Frank Roessler
October 28, 2021

Ashcroft Capital Acquires 2 Orlando Communities

The firm has added more than 500 units to a $150 million value-add portfolio. Halston World Gateway. Image courtesy of Ashcroft Capital Ashcroft Capital has made two additions to its Value-Add Fund’s portfolio with the acquisition of a pair of communities in the Orlando, Fla., area. The firm acquired Halston Four Corners and Halston World Gateway […]

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Amenities Lockdown - Frank Roessler
October 2, 2021

Lifting the Amenities Lockdown: What Are Today’s Must-Haves?

Work from home is expected to be a lasting trend, and that is informing a number of choices around the amenities a building may offer. Amenities have always been seen as selling points for multifamily properties, providing incentives for residents to sign a lease or stay on for another year. From fitness centers and golf […]

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Asset Management Traci Wilhelm - Frank Roessler
September 10, 2021

Ashcroft Capital Hires Traci Wilhelm to Oversee Asset Management

Real Estate Veteran Joins as Company Seeks Continued Growth Ashcroft Capital, a fully integrated multifamily investment firm, today announced the addition of Traci Wilhelm as director of asset management. Wilhelm joins Ashcroft from RXR Realty, where she served as senior vice president of multifamily operations and asset management, managing a $2.7 billion portfolio of properties in the Northeast. At Ashcroft, […]

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Managing Director Bill Kay - Frank Roessler
September 1, 2021

Ashcroft Capital Hires Bill Kay as Managing Director of Capital Markets

Real Estate Veteran Will Lead Company’s Investor Relations and Fundraising Efforts Ashcroft Capital, a fully integrated multifamily investment firm, today announced the addition of Bill Kay as managing director of capital markets. The hiring of Kay will support Ashcroft’s continued emergence in the rental-housing sector as the company continues to acquire assets in its existing markets in the Sunbelt and seeks to […]

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Productivity by: Frank Roessler
August 15, 2021

Productivity Is One Part Passion, One Part Desire and One Part Competitiveness By: Frank Roessler

Being overly productive can incite burnout, which stifles productivity, which leads to even higher levels of burnout—a cycle that can take your company down. If I ask you what comes to mind when you think about entrepreneurship, you’ll likely think of buzzwords like ‘success,’ ‘money,’ or ‘the American Dream.’ Or maybe you’ll think of entrepreneurs […]

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